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Your search for Mass Media results 2 Book(s)
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2Sage1218 | Handbook Of Advances In Marketing In An Era Of Disruption: Essays In Honour Of Jagdish N. Sheth
2018
Year: HB | Binding: 9789352809585 | ISBN: 1925, 1925 | Send Query
Subjects: We Are In An Era Of Massive Disruptions In Markets, Media, Management Approaches And Business Models. These Disruptions Are Being Caused By Rapid Technological Changes On The One Hand And Tectonic Shifts In Customer Preferences And Societal Behaviour On The Other. Marketing Knowledge And Practices Have To Advance At A Significantly Higher Pace To Address The Changing Context Of Market Behaviour. Handbook Of Advances In Marketing In An Era Of Disruptions Is Meant To Share Ideas And New Knowledge That Are Relevant To This World Of Disruptions. Leading Scholars From Around The World, Who Have Keenly Observed The Changing Market Environment, Business Policies, Parameters, Theories, Methods And Practices, Have Put Forth Their Theses On How Marketing Thinking Needs To Evolve To Keep Pace With The Market Reality.


Media Glossary | Shashank Sharma
mass media has become all pervasive, taking a central role in politics, socio-cultural life and economic development, and is often referred to as the fourth estate. it has been growing very rapidly in terms of its coverage, speed and forms. as the mass media evolved, it developed a language of its own. and this book is the compilation of terms and jaragons frequently used ...
Year: 2009 | Binding: PB | ISBN: 9380009259, 9789380009254 | Language: English | Send Query
| List Price: 4.95 Delivery Time:10-15 Days ...More
Subjects: Mass Media

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